What I'm Seeing Now


Really? A Text? I'm Fed Up With Texting As Business Communication!

Really?  A text?  I'm fed up with texting as business communication!

It used to be that "text" meant something like this, according to my Oxford Dictionary -

Text - noun - the main body of a work or other piece of writing, as distinct from other material such as notes, appendices, and illustrations.  From the Latin noun textus - meaning 'literary style' and the Latin verb texere, meaning 'woven.'

In a galaxy long, long ago, and far, far, away, when I was in MBA school (where we went to a classroom, in a school building, and had live professors, not computer screens, who spoke with us, not to us)  my Administrative Theory prof must have said this 100 times about business communication.

Business communication requires four steps.  If ANY ONE of the steps is missing, there has not been communication.

Those steps are:

Output, input, function, feedback.

1.  Output -  I send you a message.  I speak with you, mail you a letter, call you on the phone, or, if I feel really bold, email you.  How do I know you got my message?

What if, "Watson!  I need you!", was not heard on the other end?

2.  Input - you get my message.  You hear and answer the phone, receive my letter, or see my email.

3.  Function - this step is crucial.  You understand to do something with my message.  You hear me or see my attempt to reach you and respond.    THE BOTTOM LINE IS - YOU GET AND DO SOMETHING WITH MY MESSAGE!

4.  Feedback - you get back to me!  You speak with me about what I said.  You say something back.  You write me back.  You email me back.  YOU GET BACK TO ME!  This is called business communication.

Now, if any of those four steps is missing, there has not been any communication.  ZERO.


Two cases in point.

Case one -- A couple of weeks ago we hand delivered, imagine, hand delivered, Christmas cards to our friends in the neighborhood.  One across the street said she was very angry with us.  She invited us to her daughter's college graduation party at their house, dinner and all, and we did not show up.  We said we saw the cars and wondered what was going on.  She asked why we didn't come.  Simple - we hadn't heard about it.  Then the kicker - "BUT I TEXTED YOU!!"  And the second kicker.  "What number did you text?"  In a huff she looked it up.  It was our home phone number.  Our home phone, an old-fashioned land line, does not receive texts.  We did not get the message.  And she is upset with us?




Get real people!
Case two
--I got an angry call from a realtor.  Her important client really wanted me to do a home inspection.  He was in a hurry, so he texted me all the information.  He set up a time and everything.  Never mind that I did not get back to him to confirm.  I did not see the text.  They are both angry because I did not show up!  I asked what number he texted.  She did not know.  He is so angry with me he would not speak with me.  What do you bet he texted my land line?  Now this realtor has passed my name around the office as a dope not to deal with.  I don't show up to appointments.  Why did she call me to complain and not text me?  Hmmmmm?




Get real people! 

Business communication requires FOUR steps!  If any one of the four steps is not met there has not been communication!

And to think texting is business communication of any sort is silliness!  It takes 15 times as long as a phone call!  And don't tell me I am a crusty, behind-the-times, curmudgeon.  Texting is silliness even if I get back to you.  I'm in business.  I'm not cold, impersonal, or anti-social.  I'm not a time waster.

My recommendation:  call me.


P.s.  A couple of weeks ago a kid ran into my car while riding his bike.  I was quite stopped at a stop sign.  He was looking at his phone, not where he was going.  He was mad at me for blocking the intersection.  We are screwed.  Fifteen minutes later a lady ran right into me with her shopping cart at the grocery store.  I was not moving.  She was looking at her phone, not where she was going.  She was mad at me for blocking the aisle.  Never mind that I was on the side, beside the shelves.  We are screwed.

Get real people! 

I think I have whiplash.



Jay Markanich Real Estate Inspections, LLC  

Based in Bristow, serving all of Northern Virginia.

Office (703) 330-6388   Cell (703) 585-7560


Comment balloon 18 commentsJay Markanich • December 29 2014 01:45AM


Good morning Mr. Redskins underwear inspection dude! I hope that you did not use them as a crying towel yesterday.
As a response to your post, I am not wild about texting. I understand that it is a necessary form of communication for those who are not old farts like us. – LOL I still like picking up the phone and shaking the ever living crap out of somebody.

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 5 years ago

Jay I fully understand your frustration.  I had (did you get had) an agent who would not answer his phone.  Text him or he would not respond.  Hope his new broker likes the way he does business.  

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) over 5 years ago

I was wise to the Redskins before the season began and had no illusions of granduer.  I am a realist.  I never cry. 

And communication has four steps.  Michael, do you follow the band In Sync?

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

To box yourself into such a narrow form of communication is unwise at best James.  And to jettison him was wise indeed.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

Good morning Jay,

Private remarks in our MLS fron a few agents states: do not call for showings either text or e-mail! Then pray you get a response!

I do text but it is mostly from people who are at work and cannot make calls.

Make yourself a great day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) over 5 years ago

I'm not saying texting does not have its place, Raymond.  But if it isn't responded to it is as good as having sent nothing.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

Yes, that is quite stupid...esp if you are trying to make an appt. an appt is not made until both parties confirm.

BTW, I've had a few times where I texted regular phones by accident, and then my cell texts me back to tall me it's a landline. 

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 5 years ago

Hahahaha... texting indeed has become part of our world, and unfortunately an accepted form of communication. When I call my youngest son, he won't sanswer 90% of the time. If I text him??? He texts right back! Go figure... yep, we're screwed! LOL

Posted by Fred Hernden, CMI, Albuquerque area Master Inspector (Superior Home Inspections - Greater Albuquerque Area) over 5 years ago

Good Morning Jay Markanich The whole social media craze is being used improperly and is out of control. I think we have all experienced similar situations. My concern is that the social aspect of life is being replaced by a system that is not social at all.

Posted by Doug Dawes, Your Personal Realtor® (Keller Williams Realty - Topsfield, MA) over 5 years ago

Not to worry.  You won't get anything from me but a phone call/message.  Still works.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 5 years ago

Debbie - apparently not everybody has that capability!

Fred - you have taught him that texting only works with you.  When people text me I call them and ask them not to text, to speak with me by phone.

Doug - in 1951 Einstein said that when technology overtakes our ability to communicate socially we will be a generation of idiots.  Pretty prescient!

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

That always works Lenn!  And my map always works to.  My GPS once sent me to the George Washington Forest in WV instead of near Mount Vernon...

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

Jay I feel your pain, but can't get behind your disgust. Certainly those who rely too heavily on texting are not communicating or at least not to the fullest. I have come to like texting as a time saver. I can't see how you have found it to take more time. It does if you are going to carry on a conversation, ridiculous. Pick up the phone. If you need to send a quick message, texting rules. 

And yes you are a curmudgeon ;)

Posted by James Quarello, Connecticut Home Inspector (JRV Home Inspection Services, LLC) over 5 years ago

With quick messages fine, I agree Jim.  But for business and back and forth?  Silliness.

Since you agree with that you know what category it puts you in...

And to invite someone to a graduation dinner?

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

It depends on whom I am dealing with, sometimes texting works just fine (some clients prefer it, I go with the flow) When I don't receive a response or confirmation, then I follow up with a call. Who shows up to an "appointment" that wasn't confirmed. That's silliness. 

Posted by Andrea Bedard, M.A.; REALTOR® Silver Spring, MD and beyond (Thompson Company, REALTORS®) over 5 years ago

Gracias Hermana.  For small things it works.  For back and forth it's tedious at best.  For business communication, you said it all - you follow with a call!

Still serious about sending the book.  It would be good for Mary, and for you too, if you want.  Read it and share it.  If you prefer using your business address, lemmino!

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

I rarely leave a picture with a comment, but if I was going to do it anywhere, it would be this post.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 5 years ago

Seems I have seen that license plate somewhere Chris Ann, but just now I can't seem to place where...

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

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